Canada

Head of Digital

We are searching for an experienced digital marketing leader to oversee and transform
Kami’s approach to digital. Reporting to the VP of Marketing, this is a rare opportunity to
shape and drive strategy with immediate impact at a significant scale in the US market and
beyond.

The successful candidate will have a broad understanding of all digital channels (paid and
owned) and be highly analytical to drive a step-change in Kami’s digital performance and
effectiveness. You will be well-supported by a talented team of content experts eager to lean
into a media-led approach.

Your day to day

Develop and own Kami’s digital marketing strategy, responsible for the performance of all digital channels, both paid and owned
Work in lockstep with the broader marketing team, especially content leaders and producers, to inform their work based on data-driven insights, best practices, and emerging opportunities across all digital channels, including paid advertising, website, email, social, video, SEO, and more
Establish a media-led approach to our marketing campaigns, clearly defining and communicating strategy and requirements to a wide range of stakeholders
Oversee and manage the relationship with our media agency, ensuring that our paid advertising objectives are met or exceeded
As a master of Google Analytics, Google Tag Manager, and other analytics tools, you will ensure all marketing activities are data-led, accurately tracked, and seek continual optimisation
Bring an innovative digital growth hacking perspective to the table, challenging the team with new and disruptive thinking to scale our digital presence and effectiveness
Partner with the Growth team to assist in international go-to-market strategies

what you’ll bring

8+ years of marketing experience with 4+ years in a digital-centric role
Expert with Google Analytics, Google Tag Manager, Google Data Studio, and other analytic and testing platforms
Proven track record of running campaigns and delivering increased performance across paid and non-paid digital channels, including major ad platforms (Meta, Google, YouTube, LinkedIn, X, etc), website, email, social, video, SEO, and more
A highly analytical mindset that strives for continuous improvement
A proven leader that can inspire and develop high-performing teams
A team player. You’ll be part of an extremely collaborative and supportive team committed to your success, and we all work together
Intellectually curious and globally minded. We work with all kinds of educators and students from all over the world
Agile, flexible and willing to roll up your sleeves when required
Exceptional attention to detail and organisational skills

Could this be you?

We’d love to hear from you!

Job will be taken down when vacancy is filled.